I imagine because you are asking, you realize that 20% of agents get 80% of the revenue. What difference to this 20%? If I had to give you only one answer, it would be the attitude.
Your attitude is the key to your success.
Being a real estate agent is not a hobby, it is a business and requires focus, determination, and strategy. By adopting this attitude and developing a good plan, you will put yourself ahead of the group of real estate agents who treat real estate sales as a hobby, not a business.
Here are the steps to get started (explained in detail below):
1. Get organized
2. Grow your sphere of influence
3. Invest in yourself
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Get organized
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Becoming a high-performance artist is unlike any other profession; you sell a product, but you are also selling yourself, your skills, and your abilities. You are your own product, along with the houses you sell. So think of yourself as a product - smart entrepreneurs know they need to bring the best product they can to market.
In your case, being the best at your job means divesting yourself, your processes, and your network. Getting organized is the type of investment that will grow as you do so, helping you achieve your goals even as your business expands. Once you have your leads flowing properly and a good system to nurture your network, you can focus on scaling that and increasing the reach of your sphere.
Be engaged
The first step to being successful in any freelance profession is to commit to success. Real estate is a business and you have a profession in which you deal with the buying and selling of what, for most people, is your most important financial asset. So take it seriously: set regular hours for yourself and practice good self-care routines. It all starts with you. Taking the profession seriously is one of the most important steps to getting serious results.
Hire tools to help
Converting leads into a yard sale sign is no easy feat. It means having a good system for managing all the conversations and tasks that you will have with leads, prospects, past clients, and other important people in your network.
The most efficient way to do this is by investing in a customer relationship management (CRM) system. The right CRM will be at the heart of your entire real estate operation, telling you who to contact, when, and why, and it can help automate some of the more mundane tasks, like sending scheduled emails. From follow-up to referral generation, a well-oiled CRM will help you stay organized, focused, and on top.
You can use CRM to help you with all of the following
• Do not let any cables slip through the cracks
• Stay on top of your follow-ups
• Nurturing your network
• Make presentations and add value
• Stay organized
Set measurable goals
Decide what your goals are and then find a way to measure them. If your goal is to grow your network and referrals, a good measurable goal would be to make 5 coffee appointments a week. Measuring the outcome of these coffee appointments will give you a clear understanding of how to grow your business and increase sales.
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Grow your sphere of influence
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References are a real estate agent's best friend. If you focus on adding value, being a connector, and building partnerships, referrals will be a natural by-product of this investment.
Be a giver
Put yourself at the center of your network and always think about how you can add value to the people you come in contact with. As you connect one person to another, it becomes the center of their discussion, and much more, in their hearts and minds.
Partner with other real estate agents
The real estate sector is a very broad profession; One of the most important keys to success is focusing on what you do well and let others focus on what they do well. What if you don't sell $ 30 million homes or commercial real estate? No problem! Find other real estate agents who will and send leads. It's so much better than trying to assume something you can't handle, and this way you can focus on what you do best. You can usually set a referral commission, and sometimes these arrangements can even lead to future opportunities when the person you referred to sends business that is a better fit for you, back your way.
The lesson? Take a large slice of watermelon, instead of the whole grape.
Tracing!
Poor (or no) follow-up is the disappearance of many real estate agents. CRM can be of great help in this department. Don't rely on a mind's so-called "steel trap" to always remind you who to follow up with and when - use tools like CRM to create automatic reminders for follow up.
Ponder for a second, how expensive it is to lose a sale for not following up ... it's painful, isn't it?
Nourish
Follow up isn't just for active leads. You need to involve your entire network, past clients, friends, and family regularly. You don't have to just say "hey, signing up"; Instead, you can share an article that you know they would like or a quote that made an impact on you. Cultivating your network is definitely a full-time job, but it will pay off when you're the first person they think of the moment they buy or sell a home.
Make your business "know"
Part of being able to add value to your network is having a strong and well-researched group of companies and individuals at your fingertips. If someone asks you if you know someone who can help with (x), don't say "I don't know." Instead, say "Sure, let me answer you about it!"
Then find a good person to recommend.
Every time you make a presentation, you add tremendous value to both parties. You can bet they both won't forget it. Just make sure that the people you are recommending are, in fact, of quality. Nothing riles things up with your prospects more than getting an introduction to a Shady-Steve plumbing operation.
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Invest in yourself
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Hire a real estate trainer
Once you've mastered monitoring and networking, you might consider hiring a real estate consultant to help you get to the next level. It's not for everyone, but it can be very helpful to have someone hold you accountable and push you to achieve more. Find the best realtor in yourself
Always be studying
As a real estate agent, you must be a student of multiple disciplines. You have to be a negotiator, salesperson, connector, and friend. Take time to read about sales, relationship building, or housing trends daily to keep your tools sharp.
Beware
Running a real estate business requires a lot of energy, focus, and discipline. If you are not taking care of yourself, it will be difficult to get to the top of the industry. However, one of the things that many people don't realize about real estate is that it is not always easy to take care of yourself; Clients often want to meet up on weekends and in the evenings, which can interfere with an exercise routine and lead them to eat on the go. These factors can lead to unhealthy habits, so successful agents will need to actively find ways to stay fit and balanced.
Unlike other jobs where a manager could help you stay motivated to succeed and where you will be supported by an employer, most of the motivation for success in real estate comes from within. You will need a lot of discipline and the ability to listen to your body to be able to serve your clients without getting exhausted.
It is up to you to make room in your life for self-care so that you can stay energized, disciplined, and focused. You could even try meditating before the next open house, to clear your mind and give you maximum composure and focus.
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